The City engaged Hitchcock Design Group to create a corridor plan for North Main Street from just south of Auburn Street to just north of West Riverside Boulevard. The goal was to create a plan for improvements to the right-of-way that will make this portion of North Main Street a more attractive and pedestrian friendly environment while at the same time introducing concepts for redeveloping sites along the roadway. The resulting plan document, which was approved by Rockford City Council on December 3, 2007, is provided: